Over the past decade, he has been a prominent figure in the media production landscape, leaving his creative imprint on a diverse range of projects. Whether assuming the role of Creative Director or wearing the hats of both Producer and Project Manager, he has amassed extensive experience producing thousands of hours of TV commercials, branded content, digital initiatives, and television programs.

His unique journey includes a noteworthy chapter as a former war reporter, showcasing a resilience that thrives in high-pressure situations—deadlines and briefs pose no intimidation. Leading a dynamic team of over 70 individuals, he has fostered a collaborative environment that cultivates innovation and excellence.

His portfolio stands as a testament to his prowess, featuring successful collaborations with esteemed clients such as Woolworths, Unilever, Hyundai, Jaguar, KIA, Cadillac, Peugeot, Nestle, Estee Lauder, Siemens, Sanofi, Pfizer, Avon, Durex, SCA, MTS, BBDO, Havas Worldwide, and many more. This rich array of projects underscores his ability to navigate diverse industries and deliver impactful content that satisfies clients and resonates with audiences. He takes pride in leveraging his diverse skill set to transform creative visions into compelling realities.